Education and training requirements for Market and survey researchers


A master�s degree is the minimum requirement for many private sector market and survey research jobs, and for advancement to more responsible positions. Market and survey researchers may earn advanced degrees in business administration, marketing, statistics, communications, or some closely related discipline. Some schools help graduate students find internships or part-time employment in government agencies, consulting firms, financial institutions, or marketing research firms prior to graduation.
In addition to courses in business, marketing, and consumer behavior, prospective market and survey researchers should take other liberal arts and social science courses, including economics, psychology, English, and sociology. Because of the importance of quantitative skills to market and survey researchers, courses in mathematics, statistics, sampling theory and survey design, and computer science are extremely helpful.
Bachelor�s degree holders who majored in marketing and related fields may qualify for many entry-level positions that might or might not be related to market and survey research. These positions include research assistant, administrative or management trainee, marketing interviewer, and salesperson, among others. Many businesses, research and consulting firms, and government agencies seek individuals who have strong computer and quantitative skills and can perform complex research. Many corporation and government executives have a strong background in marketing.
In addition to being required for most market and survey research jobs in business and industry, a master�s degree is usually the minimum requirement for a job as an instructor in junior and community colleges. In most colleges and universities, however, a Ph.D. is necessary for appointment as an instructor. A Ph.D. and extensive publications in academic journals are required for a professorship, tenure, and promotion.
Aspiring market and survey researchers should gain experience gathering and analyzing data, conducting interviews or surveys, and writing reports on their findings while in college. This experience can prove invaluable later in obtaining a full-time position in the field, because much of the work, in the beginning, may center on these duties. With experience, market and survey researchers eventually are assigned their own research projects.
Those considering careers as market and survey researchers should be able to pay attention to details because much time is spent on precise data analysis. Patience and persistence are necessary qualities because market and survey researchers must spend long hours on independent study and problem solving. At the same time, they must work well with others, because they often oversee interviews of a wide variety of individuals. Communication skills are very important because market and survey researchers must be able to present their findings both orally and in writing, in a clear, concise manner.




More information on Market and survey researchers from The U.S. Department of Labor Bureau of Labor Statistics Occupational Outlook Handbook
Overview of Market and survey researchers occupation
Number of Market and survey researchers in the U.S.
Salary and earnings for Market and survey researchers
Working conditions for Market and survey researchers
Significant points for Market and survey researchers
Training requirements for Market and survey researchers




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